not a business as usual-business
Consulting 2.0
P.O.Y / P-O-Y — We provoke Growth

The new way of consulting

P.O.Y. was established with the wish of creating a consulting firm outside traditional norms. A place where we are ambitious on behalf of our clients, our team, and our own trajectory as a company, while staying in touch with what really matters to us as individuals. Having fun while creating real value.

who we are


Our unique team consists of experts in analysis as well as science, economy, process-design and art, each member offering a new-gen perspective on how to solve a challenge. With a variety of insights from nontraditional fields, we create a young and modern team that challenge the status quo of consultancy.

Nicki Friis


+45 30284987

Oliver Thornblad

Managing Partner

+45 26199058