Legal Inside
- clientLegal Inside
- Year2020
- IndustryLegal Services
- DeliverablesVisual identityTone of VoiceWebsite DevelopementBrand strategyInnovationStartup
Challenge / Opportunity
The founders behind Legal Inside had seized an innovative opportunity within a conservative market. Time to market was of its essence so P.O.Y conducted an intense creation of company name, tone of voice, visual identity, and a dynamic digital platform that helps Legal Inside to prosper from day one in in a matter of weeks.
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Quote
P.O.Y. has been essential for Legal Inside in scoping key commercial messages and designing our visual identity. Tight and to the point.
Kent Josephsen, Business Development Director.
Background
Legal Inside has developed a new way of executing corporate law. With many years of experience as attorneys in law firms and heads of legal departments in front-runner companies such as Microsoft, the partners have made a new and intelligent way of integrating the two types of legal execution inspired by leading economic trends. As a result, Legal Inside seeks to be a dedicated and always accessible law resource for the leading corporate world, challenging existing ways of thinking and delivering legal services. We teamed up with the partners to create a unique company of today, reflecting and celebrating the truly innovative mindset that lays its foundation.
Goals
Our objective was to create the Legal Inside brand to help the company define and enter its field, obtain the proper position within it and create the foundation for steady growth from day one. We wanted to share their innovative approach to legal services within a branded framework, making Legal Inside stand out as the legal service of the future.
Approach
We initiated the process by executing an engaging workshop with the partners. Through structured dialogues and exercises based on associative thinking, we obtained a deep understanding of Legal Inside and its core services. These set the path for their future visions, as well as the fields they wanted to operate within and the position they wanted to take. An essential part of this was to help them define their audience in regards to both clients and employees. After that, we started developing their name and logo based on reflections of their innovative service and the sharp mindsets that stand behind them.
Outcome
Our collaboration has given Legal Inside a refined and expressive brand, including company name, tone of voice, visual identity, and a dynamic digital platform that proactively explains the complex Legal Inside concept and tells the story behind it in different media. Our work has made the Legal Inside brand come alive and paved the way for the legal service of tomorrow.
